Museum employees Scott Springfield and Johanna Tengblad together with Martin Stenfors lead the workshop. The museum store that previously operated at Skansen has been closed for a while, and now Swedish Match wants to revive this concept. 

Retail club students were tasked to develop a store concept with the assets and limitations the museum had and came up with creative solutions. The solutions were presented and appreciated by the museum employees and the students were eager to see how their concepts will be used in the implementation. 

Erik Hultheimer, Key Account Manager, Swedish Match Retail Club