The lecture focused on the future of the retail industry, including various topics such as low fertility rates, the Swedish population's dependence on interest rates and food imports, and the impact of digitalization. These discussions centered on how these factors might affect the retail industry and how companies can effectively address them. The lecture ended with a Q&A session, followed by some closing remarks. The lecture was insightful and thought-provoking, providing valuable takeaways for all attendees.

Thank you Jacob for coming!

Emilia Dahlberg, Key Account Manager Axel Johnson Retail Club 22/23