Trade Marketing Realities at Swedish Match
14 February, 2023
Swedish Match had a theme lecture regarding Trade Marketing.
Liene Grizane, Trade Marketing and Category Development Manager, held a theme lecture about trade marketing and what trade marketing looks like in Swedish Match work. She had an interactive session and students got to draw conclusions regarding customer insights that Liene had previously encountered.
Erik Hultheimer, Key Account Manager, Swedish Match Retail Club