Illegal eggs, perfume smelling like old milk and misshapen vegetables. During years Coop has communicated important sustainability messages in a fun way. The students were given the task to come up with ideas for the next sustainability move in media.

Cajsa Olsson, Brand & Communications Planner, presented some background information and then students were divided into groups. At the final presentations the student suggestions involved creative video ideas encouraging the consumption of locally produced food and solutions to reduce the number of packages and the use of plastic.

Klas Andersson, Key Account Manager, Coop's Retail Club