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Third and final module of the European Sports Business Program (ESBP) held at ESSEC Business School in Paris

31 May, 2024
The European Sports Business Program's (ESBP) third and final module convened at ESSEC Business School in Paris from May 27 to May 29. This session, focusing on Leadership & Culture, was led by Karoline Strauss, Professor of Organizational Behavior at ESSEC Business School.

Between May 27 and May 29, participants of the European Sports Business Program (ESBP) concluded their exciting learning journey at ESSEC Business School in Paris. The third and final part of the program concluded the learnings from the first (Corporate Foresight & Strategy Making) and second (Management & Execution) part with Sascha Schmidt and Martin Carlsson-Wall at WHU Otto Beisheim School of Management and the Stockholm School of Economics, respectively.

Leadership and culture - third module 

This third and final module, titled Leadership & Culture, delved into the critical aspects of organizational behavior and leadership skills in a sports context. It encompassed how to effectively motivate teams, create a culture of initiative, and foster openness for change. Last but not least, the module also centered around the paramount topic of instilling purpose in an organization.

David Kahn, CEO Paris Basketball

High-level experts from French sports 

The ESBP participants had the exclusive opportunity to listen to several profiles of French sports', including David Kahn (Co-owner and CEO of Paris Basketball), Michelle Gilbert (Chief Corporate Communications Officer, PSG), Caroline Jucla (Chief People Officer, PSG), Brigitte Henrique (First Female President of the French National Olympic Committee), as well as Georges-Henry Bediou (Director of Development and Communication, Stade Français).

Michelle Gilbert and Caroline Jucla from PSG

European Sports Business Program 

Overall, the European Sports Business Program aims to prepare high potentials in sports business for the (future) challenges within their industry through a tailor-made executive education program. The participants not only discover new skills and explore new ways of thinking but also expand their network through a diverse group of international peers and world-class experts, including academics as well as practitioners. 

More about the European Sports Business Program

The European Sports Business Program (ESBP), a groundbreaking executive education initiative, is a collaboration among three premier European Business Schools: WHU - Otto Beisheim School of Management, Stockholm School of Economics (SSE), and ESSEC Business School. Designed for current and aspiring leaders in the sports industry, the program aims to equip participants with the necessary skills to tackle future challenges within their field. It offers a bespoke curriculum that focuses on fostering a systematic approach to future planning, strategy development for growth, commercialization of strategy concepts, and understanding the impact of leadership, goal-setting, and culture in managing change. 

Participants, ideally with a growth mindset, an undergraduate degree, and at least two years of postgraduate work experience in sports-related fields, will benefit from an immersive learning experience. The program compromises three intensive 3-day on-site modules held at each participating institution, covering vital areas:

1. Corporate Foresight & Strategy Making at WHU in Dusseldorf, focusing on navigating strategic uncertainties, assessing opportunities, leading strategy formulation, and building growth strategies. 

2. Management & Execution at SSE in Stockholm, emphasizing strategy implementation, driving change, performance monitoring and measurement, and ensuring business model funding. 

3. Leadership & Culture at ESSEC in Paris, centered on team motivation, cultivating a culture of initiative, embracing change, and instilling purpose. 

This comprehensive program not only aims to broaden participants' skills and perspectives but also offers a valuable opportunity to expand their professional network through interaction with a diverse group of international peers and top-tier experts. 

Sports and Business SIR

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