Sharma, Dharam Deo

 

My research work covers a wide spectrum of issues in the field of marketing, including buyer-seller network and co-operation, loyalty and trust in buyer-seller exchange, key account management, strategic alliances, changes in market structure, and government-firm interaction and relationships. My main research areas are as following: marketing of good/services; knowledge, internationalization & market entry; Center of Excellence in MNCs; retail banking.

 

 

1. International Business Review,

2. Journal of International Entrepreneurship,

3. Journal of Euro-Marketing,

4. International Journal of Business, Management and Economics.

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I have published in different refereed international journals and (five) research books, written (over 30) chapters in research books, presented papers at international conferences, and published working papers. I have published in international journals such as Journal of International Business Studies; Journal of Business Research; Journal of Business and Industrial Marketing; Journal of Business-to-Business Marketing, Journal of International Studies of Management and Organisation, Scandinavian International Business Review; International Business Review; Journal of International Management; Management International Review; International Marketing Review, Journal of Service Marketing, Scandinavian Journal of Management, Thunderbird International Business Review, etc.