Tracing ideas of gender in marketing research and practice

This project is run by Dr. Riikka Murto and funded by a three-year Wallander scholarship from Handelsbankens Forskningsstiftelser. Drawing on the conceptual vocabulary and methods of Constructivist Market Studies, the project seeks to broaden the agenda of marketing research on gender to include explorations into the entanglement of gender in material market arrangements, marketing tools and techniques, and the everyday work of various market professionals. Specifically, the project asks how advertising regulation and academic marketing research build on, reproduce, and/or question ideas of sex and gender.

For further information, please contact Riikka.Murto@hhs.se.