Vision
Center for Retailing (CFR) sets out to be an academic world leader for industry collaboration and thought leadership in retailing. CFR envisions to be at the vanguard of business school education and research, contributing future leaders and impactful science-based insights that benefit the future of the retail industry. By attracting world class faculty, students, and corporate partners, we contribute to the future competitiveness of the retail industry as well as retail as an academic field.  

Mission
CFR brings the best of science to the world of retailing. Through scientific teaching and research, we strengthen the competitiveness of the Swedish retail industry and bridge the gap between academia and business practice. To achieve this, our research should offer novel insights into contemporary challenges in retail. 

CFR’s close links with the retail industry enable us to stay at the forefront of retailing thought and practice. Our corporate partners are regularly invited to discuss research needs and ongoing projects. This enables us to quickly identify research needs and access real-life data from retailers. Still, our academic freedom allows us to independently challenge established wisdoms and status quo. This ensures high managerial relevance as well as academic rigor in the research conducted at the center.