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STOCKHOLM SCHOOL
OF ECONOMICS

European Sports Business Program (ESBP)

3 Modules. 3 Top Business Schools. 3 European Metropolises - 1 Business Management Program for Leaders in Sports Business. Let's create impact together.

Unlock Boundless Opportunities In The World Of Sports Business Leadership   

The Executive Education divisions of three leading European Business Schools - WHO - Otto Beisheim School of Management, Stockholm School of Economics (SSE), and ESSEC Business School - join forces to offer a new pioneer program for (future) leaders in sports business. 

The European Sports Business Program (ESBP) aims to prepare high potentials in sports business for their industry's (future) challenges through a tailor-made executive education program. 

Participants learn how to systematically look into the future and develop a strategy for growth. Furthermore, they study how to turn strategy concepts into commercial success and they will learn about the role of leadership, goal setting, and culture in managing change. 

Participants will not only discover new skills and explore new ways of thinking but also have the opportunity to expand their network through a diverse group of international peers and world-class experts. 

Program Content

The European Sports Business Program (ESBP) aims to prepare high potentials in sports business for their industry's (future) challenges through a tailor-made executive education program. The program consists of 3 x 3-day on-site modules at the most prestigious European business schools specializing in sports business. 

Module I - Corporate Foresight & Strategy Making at WHU in Dusseldorf 

  • Navigating strategic uncertainty (Delphi method)
  • Assessing strategic opportunities 
  • Leading a strategy-making process
  • Building strategies for growth 

Module II - Management & Execution at SSE in Stockholm 

  • Implementing strategies
  • Driving positive change
  • Measuring and monitoring performance 
  • Ensuring business model funding 

Module III - Leadership & Culture at ESSEC in Paris 

  • Motivating teams 
  • Creating a culture of initiative
  • Fostering openness to change
  • Instilling purpose 

Learn from renowned faculty - full professors specialized in sports business will facilitate the learning process. 

Benefit from experienced leaders - world-class experts share insights in guest speaker sessions. 

Be challenged by your peers - the diverse cohort of ambitious peers will provide a network of new opportunities. 

This sports leadership program includes a mix of in-class teaching, case studies, group work, guest speakers, applied projects, and networking sessions. 

Program Benefits

Learn to: 

  • Think and act strategically in a globalized and digital sports world
  • Manage a thriving business in professional sports
  • Lead high-performing teams and organizations effectively 

Experience: 

  • A diverse cohort of fellow future leaders in sports across Europe
  • World-renowned experts in guest speaker sessions 
  • Networking opportunities at European sports hubs 

Take home: 

  • European best practices from various sports organizations 
  • International peer network in sports business 
  • Executive Education certificates from 3 leading business schools 

 

Program Format and Module Dates

The program consists of 3 x 3-day on-site modules taking place in Dusseldorf, Stockholm, and Paris. 

Module I - Corporate Foresight & Strategy Making 

Feb 10, 2025 - Feb 12, 2025, Düsseldorf 

 

Module II - Management & Execution 

Apr 28. 2025 - Apr, 30, 2025, Stockholm 

 

Module III - Leadership & Culture 

Jun 16, 2025 - Jun 18, 2025, Paris 

Pricing

OPTION 1 - FULL ESBP EXPERIENCE 

Get the full ESBP experience and leverage all three modules offered. 

The course fee amounts to €9,900* 

 

OPTION 2 - INDIVIDUAL MODULE

Choose one of the three modules based on your organization's specific needs. 

The course fee amounts to €3,790*

 

OPTION 3 - PREFERRED PARTNER 

Seize the opportunity now and become a long-term ESBP preferred partner to get early bird additional booking discounts, a fixed number of reserved course slots, increased partner visibility across Europe, access to our alumni / external partner network, and much more... 

 

* Eligible participants should ideally have a distinct growth mindset, a completed undergraduate degree, and a minimum of 2 years of postgraduate experience, ideally in the Sports Business world. Exemptions may apply for outstanding candidates with a strong track-record in sports. 

 

Impressions from the European Sports Business Program

Düsseldorf, Stockholm, and Paris. A European Sports Business program with a focus on leadership and strategy. With great finesse and a clear purpose, they successfully combine theoretical knowledge and practical experience application from the sports industry. Through this program, I have made several new connections with industry professionals that I'm confident will follow me through my career.
Kari Litmanen
Chief Commercial Officer, Rögle BK
The European Sports Business Program combines the passion of sports with business management, all within the context of a rapidly digitalizing world. I can highly recommend the program to other executives within European sports.
Elisabet Borg
CIO, The Swedish Sports Confederation
What Harvard did with the famous Media & sports Course, WHU, SSE, and ESSEC are now doing with the ESBP programme for Europe.
Mark Hartmann
Tech Entrepreneur, Sports Business Expert