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Kalender

Higher Seminar in Economics | The Effects of Advertising Disclosure Regulations on Social Media: Evidence From Instagram

2021-05-12, 15:30 - 16:45
Department of Economics is welcoming you to online seminar with Daniel Ershov, Toulouse School of Economics. We study the effects of advertising disclosure regulations in social media markets. Using data from a large sample of Instagram influencers in Germany and Spain and a difference-in-differences approach, we empirically evaluate the effects of German disclosure regulations on post content and follower engagement. This is an online seminar which will take place via Zoom.