This session will feature research insights and reflections on the broader tensions between ecology and the economy in natural ecosystems. A panel discussion will use Sweden’s forest industry as a case study, exploring how lessons from this sector can inform green transition strategies across industries. The session aims to balance entrepreneurial optimism with critical perspectives from academia and think tanks, providing a comprehensive view of digital technologies' role in achieving sustainability goals.
15:10 - 15:20
Digital technology and sustainability: evolution or revolution?
Mattia Bianchi, Matts Carlgren Professor of Business Administration, SSE House of Innovation and MISUM
15:20 - 15:35
Digitalization as a way to create more value from each tree
Lotta Lyrå, CEO, Södra
15:35 - 15:50
Green growth – controlling or welcoming rebound effects?
Thomas Hahn, Associate Professor, Stockholm Resilience Centre
15:50 - 16:25
Panel discussion: Going digital: what’s the future of forests and forestry?
with
- Adam Aljaraidah, Chief Operating Officer, Treebula
- Beatrice Rindevall, Chairperson, the Swedish Society for Nature Conservation (Naturskyddsföreningen)
- Maria Nordström, Process Manager Digitalization, Skogforsk
- Sverker Danielsson, Program Manager Mistra Digital Forest and Bioinnovation, Swedish Forest Industries
moderated by
- Mattia Bianchi, Matts Carlgren Professor of Business Administration, SSE House of Innovation and MISUM