Breakfast seminar | Insights from award-winning research on entrepreneurship and psychology - 28 May 2024
This year's Global Award for Entrepreneurship Research honors Professor Michael Frese and Professor Robert Baron for their pioneering contributions to the psychological foundations of entrepreneurship. Their research addresses why some individuals embark on entrepreneurship and others do not, how entrepreneurs recognize and seize opportunities, and what factors influence their success.
We were delighted to host Professor Michael Frese at a breakfast seminar at the House of Innovation. He discussed his award-winning work, focusing on the proactive behaviors and personal initiative that drive entrepreneurial activities, significantly impacting developing and emerging economies. The session was moderated by Professor Valentina Tartari from the House of Innovation.
Focus of the seminar: How to make use of evidence-based management in entrepreneurship: The example of Personal Initiative training
In simple terms, the key to entrepreneurial success lies in being proactive rather than reactive. Professor Frese and his colleagues use the idea of Personal Initiative (PI) to describe proactive behavior. PI involves taking charge, looking ahead to identify future opportunities and challenges, and being persistent in overcoming obstacles. Research shows that being proactive significantly boosts entrepreneurial success.
Based on the concept of Personal Initiative, Professor Frese and his team developed a training program specifically for entrepreneurs. This training has been tested and proven effective through rigorous studies, including a major one in Togo with 1,500 entrepreneurs. The results showed that those who underwent the training saw a 30% increase in their profits even two years later.
This study highlights the power of evidence-based management in entrepreneurship. It demonstrates how scientific research can be applied to real-world challenges, like reducing poverty and boosting business success.
This event was organized in collaboration with the Swedish Entrepreneurship Forum. You can find more information on their work around the award here.