Sustainable packaging and consumer behavior at Systembolaget

Natasha von Reymond, Project Manager at Systembolaget, and Magnus Noyan, Business Developer, invited the retail club to a Design Thinking Sprint where the students explored ways to encourage young consumers to choose sustainable carton packaging over glass bottles. The students formulated consumer pain points and needs, produced a high number of ideas and then further developed their ideas into concepts, which they pitched to the rest of the group. The solutions ranged from increasing carton assortment and the variety of carton sizes, to introducing a sustainable "green shelf" in Systembolaget stores.

Thanks to Magnus and Natasha for coordinating the workshop!

Clara Carlberg, Key Account Manager, Systembolaget Retail Club