Go-To-Market Strategy at AxSol

Linda Hernström, COO of AxSol and Nicolas Thurow, Business controller at AxSol held a presentation about AxSol that's invest and support disruptive companies active in the solar energy industry. It gave the students great understanding about the company and its varied portfolio. One of the topics covered was the recently founded electricity company that specializes in solar energy, Lykta, and its Co-founder and CEO, Martin Malmveld, gave a brief introduction. The students were then given the task of creating a go-to-market strategy for Lykta, resulting in a wide range of proposals that ranged from partnering with Mecenat to organizing a rave in Gärdet.

The afternoon was both informative and enlightening, providing students with useful insights and knowledge!

Emilia Dahlberg, Key Account Manager Axel Johnson Retail Club 22/23