Sustainability and health at Systembolaget

Anna Raninen, strategist within alcohol consumption and health at Systembolaget, held a workshop about Systembolaget's initiatives regarding alcohol consumption. All students had completed research in advance and worked in groups to evaluate the initiatives and communication. Additionally, the student groups presented ideas and recommendations for how Systembolaget might improve their work on the subject, both for a young target audience as well as other target groups. Some suggestions were initiatives through sport club activities, specific health content for social channels and promoting a helpline on the store receipts.

Clara Carlberg, Key Account Manager, Systembolaget Retail Club