Loyalty programs at Accenture
23 januari, 2024
Accenture hosted an insightful theme lecture on the evolving landscape of loyalty programs.
Stephanie Hornewall, Digital Marketing Strategy Associate Manager at Accenture, highlighted the shift from traditional, price-focused strategies to innovative approaches that prioritize customer value and drive substantial revenue contributions. Her presentation emphasized the need for businesses to adapt their loyalty schemes and focus on multiple areas beyond price in order to stay competitive in a dynamic market environment.
Thank you Stephanie for an engaging lecture!
William Yng, Key Account Manager, Accenture Retail Club