Exploring Second-Hand Market Strategies with Bencha

Students began by assessing the resale value of their own items, highlighting the importance of accurate  pricing benchmarks. Amanda Thorén, Founder and CEO of Bencha, then shared insights on global second-hand market trends and business models, and how Bencha’s solutions help businesses integrate resale strategies.

In teams, students analyzed case companies, identified resale inefficiencies, and proposed
improvements with Bencha's support. They pitched their solutions in a role-play exercise, acting as Bencha's executives presenting to a client board.

Thank you to Amanda for sharing your expertise and for providing insights into Bencha's work!

Liv Havander, Key Account Manager, Circular Impact Retail Club