Retail for the Next Generation: Understanding Gen Z at Bemz

05 februari, 2025

The Retail Management students in E-Commerce Retail Club had a workshop with Bemz, a company specializing in high-quality, made-to-order furniture covers.

Carl Beijer (CFO), Annie Karlsson (COO), and Filippa Bonde (CPO), provided insights into Bemz's business model, sustainability efforts, and global reach. Bemz operates as an e-commerce brand with a strong focus on customization, sustainability, and premium quality.

Following the presentation, students worked on a case study analyzing key purchasing factors for Gen Z. Each group selected the most important factor, identified gaps in the sales strategy, and proposed improvements.

After the group presentations, a jury evaluated the ideas and selected a winning team. The workshop provided valuable industry insights and an opportunity for students to apply their theoretical knowledge to real world challenges.

Thank you Bemz for having us!

Sophie Fotiadis, Key Account Manager, E-commerce Retail Club

CFR Retail Retail Club