In a fireside chat between Martin Carlsson-Wall (Director for the Center for Sports & Business) and Olof Lundh, with strong interaction by students, serious and timely topics such as the dark side(s) of sports, sportswashing, corruption, politics, passion and profit were discussed. Olof also shared his championship predictions. 

Olof Lundh's book deals with the question of responsibility and accountability in sports - as well as in business. Why should, for example, there be more burden for fans of football clubs and individual players than corporations with operations in Qatar or Saudi Arabia? What are the lessons for future leaders? He takes us back to the development in FC Barcelona, Paris Saint Germain, Manchester City and other organisations and places, and not only using football  as an example, even if he lands and focuses on the forthcoming FIFA World Cup in Qatar. 

With just days to go to the start of the World Cup in Qatar, SSE Sport Initiative and SSE Literary Agenda were really happy to have Olof at SSE, one day before his flight took off to Qatar. 

After having concluded the fireside chat, Olof Lundh signed copies of the book in the Atrium, and both students and staff were able to get one.