Who Leads Elite Sports?
06 mars, 2025
This crucial question was at the center of yesterday’s digital seminar, organized by the Center for Sports and Business in collaboration with the Swedish Sports Confederation. The seminar was a tribute to International Women’s Day, with a strong focus on gender equality in sports leadership.
The discussions highlighted the importance of leadership, role models, and breaking barriers, as well as the courage to say "YES, I can!". We explored the structures needed—both in sports and in society at large—to ensure that more women want to, dare to, and have the opportunity to take on and develop leadership roles in elite sports.
Speakers
- Anna Laurell Nash – Director, Center for Sports and Business (moderator)
- Liselotte Ohlson – Head of Elite Sports, Swedish Sports Confederation
- Fredrik Carlson – Development Manager, Inclusion & Gender Equality, Swedish Sports Confederation
- Vanessa Åsell Tsuruga – Founder of Collective Visibility
- Tess Olofsson – FIFA referee and the first female referee in Allsvenskan
- Malin Eggertz Forsmark – Vice President, Swedish Olympic Committee
- Michelle Coleman – World Champion and Olympic swimmer
- Ida Ingemarsdotter – Olympic Champion, World Champion in cross-country skiing, now a coach
A big thank you to all the speakers who shared their experiences and perspectives, as well as to all participants who listened, asked insightful questions, and contributed to the discussion. A special thanks also to the technical team that made the seminar possible.
Do you want your voice to be heard or are you looking for female speakers for your event?
Visit Collective Visibility for more information.
