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With a flair for finance

Behavioral finance is a subject that can be difficult and sensitive. Economic decisions are rarely based solely on rational grounds and Anders Anderson’s research shows that awareness about our own limitations is more important than we previously thought.

“Early on I became curious about how psychology influences economic decisions, because I so clearly saw the effects in my surroundings. My parents were small business owners and as the company grew, they were forced to make bigger decisions without really knowing anything about finance,” says Anders Anderson, Director at the Swedish House of Finance. 

His father, Stikkan Anderson, was the manager for ABBA and founder of the Polar Music record company. Performing artists – and the music world, were present throughout Anders’ childhood and today, he and his siblings are active on the board of the Polar Music Prize. But in his day-to-day life, Anders researches behavioral finance at the Swedish House of Finance. 

“The similarities between the academic world and the music world are bigger than many people realize,” says Anders. “They are both creative environments that can sometimes seem like a madhouse. Maybe it has to be that way if you’re going to get the very best results.”

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