The start-ups in the incubator programs are offered coaching, mentorship, workshops, and connections to networks of investors and partners. This spring, 8 new start-ups have entered the prestigious incubator.

“We see that the teams with international talent look at expanding to markets abroad sooner than all-Swedish teams do. Many all-Swedish teams often have the strategy to start in Stockholm and then expand to Gothenburg, then perhaps to Malmö. Teams that have at least one international team member may on the other hand see Stockholm as a test market and then expand to the US or some other part of the world”, says Julia Delin, CEO at the SSE Business Lab.

The SSE Business Lab also offers education in diversity, why it is important, and how to build diversity in teams. Since it is a requirement for the , teams that don’t have that diversity can still learn about the benefits and how they can include it in their vison.

Sustainability is another requirement at the SSE Business Lab. The team bets on these start-ups to become big players in the future and therefore they need to have a business idea with a positive impact on society.

“We have turned down start-ups that have a business idea that is not sustainable or is in an industry we don’t wish to promote in the future. We want people who venture into entrepreneurship to succeed, and we have allocated our resources to support companies with a sustainable business idea and with a diverse team”, says Julia.