SSE is well-known for its focus on research and education within retail. Since its inception, the Center for Retailing at SSE has fostered a close collaboration with the retail industry, building long-standing and impactful partnerships. 

“We are very happy to welcome Synsam as a Retail Club Partner to our Center for Retailing. Retail is a strategic focal point for us and the partnership with Synsam will further strengthen our position as an academic knowledge hub for retail management, says Professor Lars Strannegård,” President at the Stockholm School of Economics. 

Synsam Group is a leading optician group in the Nordic region. Their innovative concepts, customer focus, and sustainability perspective has built a unique, circular business model as well as a production of brands under its own direction on Frösön. Today, the concern has approximately 500 stores, 4,000 employees and a turnover of approximately SEK 6.4 billion.  

As a Retail Club Partner in the Retail Management program, Synsam provides SSE students with insights into the company’s ongoing transformation journey and hands-on experience within retail. At the same time, Synsam gains access to the latest research and a deeper understanding of the preferences and behaviors of the younger demographic. 

“We really look forward to collaborating with the Stockholm School of Economics and further develop with our most important target group in focus - our customers. Synsam's curiosity and courage to be innovative, to test new ideas together with SSE students in the Retail Management program, and take part of the latest research, is a true privilege,” says Håkan Lundstedt, president and CEO of Synsam Group.  

Partnering for Sweden's future competitiveness   

SSE’s Retail Management program is a three-year Bachelor’s degree in business and economics, designed with a strong focus on retail. Its niche focus aligns with Synsam’s ​​expertise and educational mission, creating a natural synergy between academia and industry. 

“We are excited to welcome Synsam to the Center for Retailing. Synsam is an excellent example of innovation within the retail industry – with a drive for production in Sweden, sustainability, innovative store concepts and customer-focused services. Through this partnership. Synsam will bring a valuable perspective to our students and our research,” says Professor Sara Rosengren, Head of the Center for Retailing at the Stockholm School of Economics.  

For more information, please contact: 

Sara Rosengren 
Head of Center for Retailing (CFR)  
Email: sara.rosengren@hhs.se 
Tel: +46 70-497 00 40 

Jimmy Engström 
Chief Commercial Officer, Synsam Group 
Email:  jimmy.engstrom@synsam.com

Susanne Westford 
Chief Marketing and People & HR Officer, Synsam Group 
Email: susanne.westford@synsam.com 

About Synsam 

Synsam Group is a leading optician group in the Nordic region, with a differentiated and affordable subscription offering. Synsam Group offers a wide range of products and services for eye health and eye fashion, catering to the customer’s different lifestyles and needs. The group has approximately 4,000 employees, net sales of approximately SEK 6.4 billion (2024) and has more than 500 stores in the Nordics, operating under the brands Synsam, Synsam Outlet, and Profil Optik in Denmark. Through digitalization, subscription services and other innovative concepts, Synsam Group is at the forefront of innovation in the Nordic optical retail market across multiple dimensions including customer journey, product offering and ESG. Synsam Group’s share is traded on Nasdaq Stockholm (SYNSAM). https://www.synsamgroup.com 

About Center for Retailing

SSE’s Center for Retailing (CFR) is an academic world leader for industry collaboration and thought leadership in retailing. CFR envisions to be at the vanguard of business school education and research, contributing future leaders and impactful science-based insights that benefit the future of the retail industry. By attracting world class faculty, students, and corporate partners, we contribute to the future competitiveness of the retail industry as well as retail as an academic field. 

About the Stockholm School of Economics 

The Stockholm School of Economics is rated as a top business school in the Nordic and Baltic countries and enjoys a strong international reputation. World-class research forms the foundation of our educational offering, which includes bachelor, master, PhD, MBA, and Executive Education programs. Our programs are developed in close cooperation with the business and research communities, providing graduates substantial potential to attain leading positions in companies and other organizations.  

The School is accredited by EQUIS, certifying that all of its principal activities – teaching as well as research – maintain the highest international standards. The Stockholm School of Economics is also the only Swedish member institution of CEMS and PIM, which are collaborations between top business schools worldwide, contributing to the level of quality for which our school is known. 

Press contact

Ylva Mossing
Content and Media Relations Manager
Email: ylva.mossing@hhs.se
Phone: +46 730 97 26 16