Cakanlar, Aylin

My research focuses on understanding how social context and different types of consumers' identities can influence their engagement in sustainable behavior. I mostly rely on experiments to understand consumer behavior. Some of the research questions I try to answer include:

• How can we ensure that consumers recycle correctly?
• How can we increase consumers’ engagement in sustainable behavior?
• How do consumers' ideological beliefs impact their participation in sharing economy practices?

My research has been published in the Journal of Marketing Research, Psychology & Marketing, and the Journal of Consumer Psychology. Before joining the Stockholm School of Economics, I received my PhD from Stockholm Business School. I also spent some time at the University of British Columbia and Boston College during my PhD studies.

Publications:

Cakanlar, Aylin, Hristina Nikolova, and Gergana Nenkov (2023), “I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior,” Journal of Marketing Research, 60(1), 110–129.

Cakanlar, Aylin and Nailya Ordabayeva (2023), “How Economic System Justification Shapes Demand for the Sharing Economy,” Journal of Consumer Psychology, 33(3), 602–612.

Cakanlar, Aylin, and Katherine White (2023), “A Systematic Review on Political Ideology and Persuasion,” Psychology & Marketing, 40(12), 2526–2538.

Cakanlar, Aylin, Remi Trudel, and Katherine White (2022), “Political Ideology and the Perceived Impact of Coronavirus Prevention Behaviors for the Self and Others,” Journal of the Association for Consumer Research, 7(1), 36–44.

Ordabayeva, Nailya, Aylin Cakanlar, and Daniel Fernandes (2023), “How Political Ideology Shapes Consumption Decisions,” in Cait Lamberton, Derek D. Rucker, and Stephen A. Spiller (Eds.), Cambridge Handbook of Consumer Psychology, in press.