Nenonen, Suvi

Suvi is a Professor at the Department of Marketing and Strategy, which she joined in August 2022. Her previous position was a Professor of Strategic Marketing at the University of Auckland Business School in New Zealand. While in Auckland, Suvi also served as the Director of the Graduate School of Management in 2017-19. Prior to entering academia full time, Suvi worked as a strategy consultant to major European companies in several industries for a decade.

Suvi's research interests sit at the intersection of strategic marketing and strategic management. In particular, she is interested in exploring market-shaping and shaping strategies: how business strategies can influence the wider operating environment. Methodologically her expertise lies in qualitative, abductive, and conceptual approaches.

 Suvi has published extensively in the top marketing and management journals, such as Journal of the Academy of Marketing Science, Journal of Service Research, Tourism Management, Industrial Marketing Management, and British Journal of Management. She is an Associate Editor for Marketing Theory and a member of three further editorial boards.

Suvi has been teaching MBA and other postgraduate courses for more than a decade. She has also been involved in several executive education initiatives in Europe, the Middle East, and Australasia for firms such as ABB, AstraZeneca, Fletcher Building, Gjensidige, Handelsbanken and Telia. Suvi has designed and led several large business development programs ranging from applied research consortium projects to firm-specific executive education programs. Suvi has been voted the Teacher of the Year twice: at the Hanken School of Economics (Finland) in 2013 and at SSE in 2024.