Gao, Xuehui

Lily (Xuehui) Gao  is an Assistant Professor at Center for Retailing & Department of Marketing and Strategy of Stockholm School of Economics (SSE). Lily received her PhD in Marketing from the University of Zaragoza in Spain in 2021. 

Lily’s research interest lies in the intersection of the fields of Marketing Analytics, Customer Experience Management, and Marketing Strategy. 

The rapidly progressing new technology (e.g., metaverse, smart service robots, chatbots, AR, VR, AI algorithm) not only supports the new forms of interactions between customers and retailers, but also enhances the richness, quality, and volume of customer data via text, images,  and video. In this vein, she is driven by the question of how to enable retailers to integrate and analyze data gathered from various sources, including company datasets and information gathered online (unstructured social media data), in order to gain a more profound insight into customer, firm, and market dynamics. To this end, Lily has launched and lead several research projects. Some of them have already been published in some prestigious journals in marketing field, such as Journal of the Academy of Marketing Science, Journal of Service Research, and Journal of Business Research.