Taking the long-term view – how family businesses build brands for the future

Welcome to a seminar about how the owner-family behind one of Sweden’s most famous consumer brands – Löfbergs – builds it brand with patience and a long-term view. Please register on the link to the right to secure your seat.

Starttid: 2023-05-10 at 12:00

Sluttid: 2023-05-10 at 13:00

Plats: Stockholm School of Economics (Room after RSVP)

Family businesses represent the most common form of organization in the world, and many of the most famous and admired brands are built by family businesses that have been active over generations. In this seminar, you will learn how Löfbergs – one of the leading coffee and beverage brands in Sweden and the Nordics - work strategically to build their brand around high quality products, innovation and sustainability.

This is a joint event between House of Innovation’s Center for Family Enterprise (CFE), Center for Retailing (CFR) at SSE and Family Business Network Sweden (FBN). After a brief introduction by Professor Mattias Nordqvist (CFE) and Professor Sara Rosengren (CFR), Annelie Karlsson, Executive Director of FBN Sweden, will moderate the discussion with Therese Gustafsson, fourth-generation family business owner at Löfbergs.

For more information, please click here.

Alumni