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Companies promise too much with "fossil-free" goods
Senast uppdaterad
2023-06-08
Many companies use the term "fossil-free" in their marketing, but they seem to mean different things by the word. In an ongoing project, the possibilities of reaching a common definition are being...
stolpe podcast
Senast uppdaterad
2023-06-07
It is said that humans never learn from history. But is that really true?
Brown bag seminar with Oren Danieli
2023-09-05, 12:00 - 13:00
Welcome to the first SITE brown bag seminar for this semester. We kick off with Oren Danieli, an assistant professor at the Tel Aviv University School of Economics. Prof. Danielie will present and...
Conversion Rate Optimization at Coop
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2022-01-30
Marianne Stjernvall, Head of Customer Growth and Personalization at Coop, held Coop's annual theme lecture on Conversion Rate Optimization (CRO), specifically on how Coop works with purchase...
Trade Marketing Realities at Swedish Match
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2023-02-15
Swedish Match had a theme lecture regarding Trade Marketing.
New International Sustainability Program
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2023-02-15
ā€¯Sustainability is a focus area for research at both HEC and SSE, and in combination with our corporate networks participants in this program will get access to outstanding research and practice in an...
Interview with Karin Torneklint
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2023-02-15
Karin Torneklint will be one of our speakers in conjunction with the event Future Proofing Sports - How to become a more inclusive and competitive sports nation? Please read the interview with Karin...
Product Marketing at Swedish Match
Senast uppdaterad
2023-02-17
Swedish Match retail club had a workshop about product marketing.
Product Design and Sustainability at Clas Ohlson
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2023-02-17
Clas Ohlson held a workshop about product design and sustainability at Center for Retailing.
Mikael Schiller
Senast uppdaterad
2023-02-17
A funny thing happens when you meet Mikael Schiller. His candor and honesty take you by surprise. He is loyal and trustworthy, down-to-earth and dedicated: it feels as though you have just run into an...