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STOCKHOLM SCHOOL
OF ECONOMICS

Fabian Bolin

Alum and Co-Founder & CEO of War On Cancer, Fabian shares how his story took an unexpected, but ultimately incredible turn.

After graduation from SSE, Fabian went on to pursue a career in investment banking at Citigroup in London. After two years of working as a bonds trader, he decided to follow his passion: to work within the film industry. But, at the age of 28, Fabian's life took a turn when he was diagnosed with cancer, and everything else was put on hold.

THE POWER OF STORYTELLING

Newly diagnosed with Leukemia, and full of questions, Fabian realised that he wasn't getting enough answers from health centers - so he started blogging. And suddenly, with his blogging reaching others in a similar position, his cancer battle gained global attention.

His very first post got shared 13 000 times on Facebook and he received over 100 000 messages. With this kind of immediate and strong reaction, Fabian realised the power of storytelling for patients with cancer. With a strong entrepreneurial drive and an urge to empower people, the idea of War On Cancer was born.

"WarOnCancer is currently developing a social app for patients, survivors, and loved ones - a niche community for cancer - designed to improve the mental health for the members."

AN ENTREPRENEUR'S THOUGHTS ABOUT THE FUTURE

Greta Thunberg is an excellent example of how global challenges and social entrepreneurship are gaining in worldwide media attention. Students in our Business and Economics Bachelor program get the opportunity to imagine what they could do to contribute to solving some of today's global challanges throughout their education, through our courses in global challenges.

In the light of these issues, Fabian believes that the most important challenge for the world economy is to steer nations and humans away from environmentally-damaging behavior.

For Fabian, using a carrot is much more effective than a stick. He beleives that we should find new ways of incentivizing companies and nations to act in the right way, rather than enforcing regulations.

“One way forward that I believe in is 'impact capitalism': stimulate economies so that impact businesses become the preferred choice over non-impact businesses."