Josephine Hård, Head of Sustainability at Kicks, held the workshop. The KPIs used by Kicks in terms of the products and people they work with, as well as where they are and where they aim to be, were explained to the students by Josephine.

The students were divided into groups and asked to brainstorm additional ways to include sustainability into KPIs with reference to data and engagement with customers and suppliers. They were then asked to present their ideas. Some of the ideas ranged from developing an app to introducing refillable goods. Constructive criticism was given in response to the solutions, which sparked insightful debates.

Emilia Dahlberg, Key Account Manager, Axel Johnson Retail Club