Marcus Hartmann, Regional Head of Sustainability & Public Affairs at H&M, provided valuable insights into H&M's sustainability strategy and the evolving regulatory landscape shaping the industry. Hartmann highlighted the significant impact of sustainability efforts in positioning H&M as one of the world's most influential and respected fashion companies. He underscored H&M's commitment to driving sustainable change through transparency, communication, and accountability across its entire organization. By embedding sustainability in every aspect of its operations, H&M ensures meaningful progress wherever change is possible.

Looking ahead, Hartmann addressed the ongoing tension between sustainability and operational competitiveness. While regulations sometimes present challenges, H&M views sustainability as a key driver of innovation—investing in circular business models such as resale, repair, and vintage markets. Remaining at the forefront of sustainable innovation is not only crucial for the climate but also serves as a competitive advantage, reinforcing H&M's position as an industry leader in sustainability.

A special thank you to Marcus and Emma Hüll at H&M for sharing valuable insights into the future of sustainability in fashion!

Mika Gedin, Key Account Manager, H&M Retail Club