Erik Modig listed as one of the most influential figures in marketing in Sweden

16 December, 2024

Erik Modig has been named one of the most significant figures in the marketing industry by the magazine Resumé. The list highlights individuals who have influenced and advanced the field through challenges such as the AI revolution, economic downturns, the COVID-19 pandemic, and a media landscape in flux.

Erik Modig, a researcher at the Department of Marketing and Strategy at the Stockholm School of Economics, ranks ninth on Resumé's list of the most influential people in marketing. The purpose of the list is to recognize those who drive innovation and development in a rapidly evolving industry.

The magazine emphasizes Modig’s important work in professionalizing marketing and elevating its status. Through his analysis, research, and lectures, he has become a leading voice in marketing and a bridge between academia and industry practitioners.

Resumé, a leading platform for news and analysis in communication and marketing, describes the list as a way to spotlight those who have shaped and developed the industry over the year. At a time when digitalization, sustainability, and changing consumer behaviors are reshaping marketing's role, these individuals are essential in charting the way forward.

SSE Marketing News