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STOCKHOLM SCHOOL
OF ECONOMICS

European Quant Marketing Workshop

Supported by EMAC's Quantitative Marketing SIG and Center for Retailing at Stockholm School of Economics.

Timo Mandler.jpg
Speaker
Timo Mandler, Full Professor of Marketing at NEOMA Business School, France

Topic
AI Across the Academic Workflow: A Pragmatic Look at What's Possible Today 

Date and Time
April 9, 2026 @ 15:00-16:00 CET / 9:00-10:00 ET

Abstract
The capabilities of artificial intelligence for academic research are evolving so rapidly that even well-informed researchers struggle to maintain an accurate picture of what is currently possible — and what is not. Opinions range from dismissive skepticism to uncritical enthusiasm, and both can lead researchers astray. This talk offers a pragmatic, evidence-based assessment of the current state of AI across the quantitative research workflow, with examples tailored to the kinds of tasks marketing scholars routinely face — from exploring and synthesizing large bodies of literature, collecting and processing data, and supporting quantitative analysis to writing and revising manuscripts and disseminating findings. Rather than speaking in generalities, the talk maps specific research tasks to specific AI-based tools and approaches, covering both ready-to-use web-based interfaces and more flexible methods using application programming interfaces. The session also addresses limitations and open questions that come with integrating AI into scholarly practice.

Target group
This workshop series aims to help Ph.D. students, junior researchers, and everyone else who is interested in doing and publishing quantitative marketing works. We cover a diverse range of topics with the intent to spark your inspiration and motivation through learning about quantitative models and methods from established scholars in the field.

How it works?

  • Two workshops are held each semester. Workshop details are distributed by e-mail. Please reach out to the organizers to be added to the mailing list.
  • All workshops are held online, with approximately 45 minutes of presentation and 15 minutes of Q&A.
  • Please pre-register through the invitation e-mail, after which you will receive a Zoom link to the corresponding workshop.
  • Feel free to spread the word to others who might be interested.

Contact