The challenge of adapting digital healthcare for older users

The study investigates the behaviors of older adults (aged 60 and above) when using digital healthcare platforms compared to younger users. It addresses the growing need for accessible healthcare solutions amidst an aging population. With the elderly representing a significant portion of healthcare consumption, the potential of DHPs to ease the strain on healthcare resources is immense. However, only a small fraction of the elderly currently use these services, revealing a gap in adoption and postadoption usage.

Aiming to understand usage patterns and motivations

The purpose of this research was to identify the differences in how elderly and younger primary care patients use DHPs and to uncover the key factors influencing usage among the elderly. By analyzing 152,000 patient journeys and conducting qualitative interviews, the researchers aimed to provide a comprehensive understanding of the elderly's unique needs and challenges in using DHPs.

"One of the major challenges we faced was ensuring that the platform interface was intuitive and accessible for elderly users who might not be as tech-savvy as younger individuals," said lead researcher Johan Frishammar, Affiliated Research Fellow with the House of Innovation.

Key research findings

• Time spent on tasks: Older users spend significantly more time on various stages of the DHP process, such as anamnesis, onboarding, and waiting in queues.
• Dropout rates: Elderly users are more likely to drop out at various stages of the process, particularly before completing anamnesis and onboarding.
• Trust and ease of use: Perceived usefulness, ease of use, digital maturity, and trust are crucial factors influencing the elderly's continued use of DHPs.

Improving digital healthcare for the elderly

The findings suggest several ways to enhance DHPs for older users, including better interface design with larger text and clearer instructions, as well as providing training and support to build digital literacy. Future research should focus on developing these platforms to address the specific needs of elderly patients, ensuring that they are user-friendly and effective in delivering care.

"This research highlights the need for digital healthcare platforms to be designed with the elderly in mind, ensuring they feel confident and secure in using these services," Anna Essén, Associate Professor at the House of Innovation, noted.

This study underscores the importance of tailoring digital healthcare platforms to meet the unique needs of older adults, paving the way for more inclusive and effective healthcare solutions in the digital age.

Meet the researchers

• Johan Frishammar: Entrepreneurship & Innovation, Luleå University of Technology
• Anna Essén: House of Innovation, Stockholm School of Economics
• Christopher Simms: University of Portsmouth
• Rebecka Edblad: Sopra Steria
• Veronica Hardebro: Northvolt AB